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Naomi Cruz

Director of Brand & Demand Gen

Seeking VP Marketing roles at consumer and B2B brands ready to scale.

Professional Summary

Full-funnel marketing leader with 11 years building brands and demand engines across DTC and B2B. Specialized in turning brand storytelling into measurable pipeline — paid, lifecycle, and content working as one system. Known for launches that move both perception and revenue.
Brooklyn, NY hello@naomicruz.co in/naomicruz

Brands I've Worked With

Glossier Notion Allbirds Webflow Ramp

Academic & Professional Credentials

Foundational Knowledge & Continuous Learning

University Degree

New York University

B.A. in Communications & Media

Class of 2010 Brooklyn, NY Dean's List

Certifications & Badges

Verify on Credly Verify on LinkedIn

Reforge Growth Series

Reforge · 2022

Meta Certified Media Buyer

Meta · 2020

Inbound Marketing

HubSpot · 2019

Experience

Director of Brand & Demand Generation

Ramp

· Corporate cards & finance automation

Feb 2021 – Present
Brooklyn, NY
  • Pipeline growth: Built the demand-gen engine from $0 to $58M in marketing-sourced pipeline, contributing 44% of company new revenue.
  • Brand launch: Led a full rebrand and category-defining campaign that lifted aided brand awareness 3× in the target ICP within one year.
  • Efficiency: Cut blended CAC 31% while doubling lead volume by rebuilding attribution and reallocating spend to high-intent channels.
HubSpot Webflow Figma GA4
Verified Expertise

Senior Brand Marketing Manager

Glossier

· Beauty & DTC

Oct 2017 – Jan 2021
Brooklyn, NY
  • Sold-out launches: Owned the brand campaigns behind two product launches that each sold out in under 48 hours and drove record site traffic.
  • UGC engine: Grew owned social engagement 4× and built the UGC program that became the brand’s top-converting channel.
Klaviyo Later

Content & Social Lead

Allbirds
Jun 2014 – Sep 2017
  • Built the audience: Scaled the editorial and social program from launch to 600K followers and a 7% average engagement rate.

Client Impact

30 Second Case Studies

Your biggest wins for your most notable clients.

Built a demand engine from zero

Director of Brand & Demand Gen

Active Results
$58M
Sourced Pipeline
3×
Brand Awareness
+44%
Of New Revenue
-31%
Blended CAC

The Client

Ramp was growing fast on product and sales, but marketing was a cost center with no pipeline attribution and no brand position in a crowded fintech category.

The Pivot

× Broken State

Spend was scattered across channels with no attribution. The brand sounded like every other fintech, and sales had no air cover.

✓ Fixed State

Rebuilt attribution, repositioned the brand around time and money saved, and aligned paid, content, and lifecycle to one funnel.

The Strategy

I rebuilt marketing as a revenue engine. First, clean multi-touch attribution so every dollar tied to pipeline. Then a brand reposition around the customer’s real job-to-be-done, carried through a category campaign across paid, content, and field. I reallocated budget from vanity channels to high-intent search and ABM, and stood up a lifecycle program that doubled activation. Marketing-sourced pipeline went from $0 to $58M and 44% of new revenue.

Tech Stack & Platforms

HubSpot Webflow GA4 Mutiny

Technical Skills

Demand Gen

Paid Acquisition Attribution ABM Lifecycle SEO

Brand

Positioning Campaigns Storytelling Creative Direction

Channels

Paid Social Search Email

Tools

HubSpot Figma Webflow GA4

Featured Project

Proprietary / Side Project

Brief & Bold

A newsletter and template library on building brands that perform — teardowns of real campaigns, positioning frameworks, and creative briefs from launches that worked. Read by 18,000 marketers.

View Live GitHub
Live
18K
Subscribers

Marketers reading every week

47%x
Open Rate

Roughly double the industry average

4.8K
Avg Rating

From readers who use the templates

How It Works

01

Teardowns

Each issue breaks down a real campaign and why it worked.

02

Frameworks

Positioning and messaging templates you can copy.

03

Briefs

Creative brief examples from launches that performed.

Built With

Beehiiv Figma Notion Canva Webflow

What I'm Looking For

What the right next role looks like for me.

Location

Remote or NYC

Compensation

Competitive base + equity

Benefits

Full benefits + equity

Growth

Path to VP Marketing