Seeking Senior Marketing Manager & Director-level opportunities in e-commerce and DTC.
Professional Summary
Digital Marketing Manager with 7 years of experience scaling paid media programs across Meta, Google, and emerging platforms for e-commerce and DTC brands. Specialized in full-funnel acquisition strategy with a proven track record of reducing cost-per-acquisition while growing revenue at scale. Known for translating data into creative insight — bridging the gap between analytics and campaign execution.
Brands I've Worked With
Foundational Knowledge & Continuous Learning
University Degree
Bachelor of Science in Marketing
Certifications & Badges
Meta Certified Media Buying Professional
META · 2024
Google Ads Search Certification
GOOGLE · 2025
HubSpot Content Marketing Certification
HUBSPOT · 2024
Client Impact
Paid Social Acquisition Overhaul — Meta Ads
Role: Lead Strategist & Media Buyer · Platforms: Meta Ads, Google Shopping
The Client
Canyon Athletics is a DTC activewear brand targeting 25–44 year olds. Despite strong product-market fit, their paid acquisition had plateaued — high CPAs and declining ROAS were threatening profitability at scale.
The Pivot
Broad targeting with static creative. Same 3 ads running for 6+ months. No creative refresh cycle. CPA creeping up 8% month over month.
Implemented DCO framework with 3-week creative rotation. Narrowed to 4 winning audience segments. Built lookalike stack from top-10% customers.
The Strategy
Audited the full account and identified creative fatigue as the primary CPA driver. Built a Dynamic Creative Optimization (DCO) framework with 6 distinct creative concepts tested against 4 audience segments simultaneously. Established a 3-week creative refresh cadence to stay ahead of frequency. Rebuilt the retargeting stack using a 14/30/60-day window segmentation with message-matched copy for each stage. The result: CPA dropped 41% in 90 days, ROAS improved from 2.9x to 4.8x, and monthly revenue grew 28% YoY with no increase in ad spend.
Multi-Channel Demand Generation — Google + LinkedIn
Role: Strategy Lead · Platforms: Google Ads, LinkedIn Campaign Manager, HubSpot
The Strategy
NovaTech was relying on generic Google Search campaigns with no audience segmentation and no LinkedIn presence. Rebuilt the Google Ads account around intent-tiered keyword clusters and introduced LinkedIn Sponsored Content targeting C-suite and VP-level buyers at companies with 200–2,000 employees. Built a dedicated landing page for each product category with HubSpot-integrated lead capture. The result was a 58% reduction in CPL and $1.2M in new qualified pipeline within one quarter.
Retention & Email Revenue — Klaviyo
Role: Email Strategy Lead · Platforms: Klaviyo, Shopify, Meta Ads
The Strategy
Meridian Foods had a 45,000-person email list generating almost no revenue. Migrated to Klaviyo, built 12 automated flows (welcome, abandon cart, post-purchase, win-back, VIP), and implemented a segmentation system based on purchase frequency and LTV. Combined with a weekly campaign cadence and A/B testing on subject lines, email became their #2 revenue channel within 6 months — contributing 22% of total revenue, up from 4%.
AI & Automation
Ad Platforms
Analytics & Reporting
Ops, CRM & Email
Job Seekers' Criteria
These are my non-negotiables for my next role.
Remote or Austin
Open to hybrid in-office up to 2 days/week in Austin metro.
$110K–$140K
Base salary. Open to discussing equity and performance bonuses.
Full Health Coverage
Medical, dental, vision required. Mental health benefits a strong plus.
Clear Path to Director
Seeking a role where Director-level growth is achievable within 2–3 years.